ICMIF series 'The mutual advantage' Episode 5 about MAIF

In this series of bi-monthly webinars, ICMIF members from around the world present how they leverage their mutual/cooperative difference in order to gain competitive advantage in their market. These events are called 'The mutual advantage'. 

On 3 February, ICMIF will organise its 5th episode. Guillaume Allenet, Public Affairs Officer at MAIF will present how their mission-driven governance works and how its aim to develop a trusted and ethical business model provides the company with a competitive advantage. He will also share some recent examples of customer-centric and sustainability-focused initiatives that illustrates MAIF’s mission to make a positive difference and why MAIF is one of the most revered brands in terms of customer experience in France.

For more information and registrationvisit ICMIF website

In each case study, an ICMIF member shares how they embed the mutual/cooperative value proposition within their business strategy to create a positive differentiator from their competitors. Hear different examples of how mutuality makes a difference across various business functions, delivering enhanced value for member-customers and other stakeholders. We also hear how these mutual/cooperative insurers are transforming their business, in today’s rapidly changing landscape, to create a sustainable, purpose-driven, customer-centric organisation for the future.



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